Legitimate Interests Assessment – Business-to-Business
Altitude Foundation processes data relating to professional contacts in order to promote its activities to target audiences, seek fundraising opportunities and ensure relevant information reaches identified individuals. Processing data allows the Foundation to ensure that stakeholders receive timely, relevant information.
The Foundation will only process business-to-business personal data in this way sparingly.
If the Foundation did not process professional contacts’ personal data in the ways described in this Privacy Notice, then they will miss out on information that would be of significant interest to them.
Critical programme information, occasionally about existing programme participants, and often of benefit to future potential participants, will be missed. Networking contacts will not be able to find out about the charity’s activities, potentially to the detriment of their own activities and interests.
The personal data to be collected are the minimum necessary to provide relevant and timely information. Contacts will be entitled to opt out from further communications at any time, and all other data processing rights will apply.
Please see the following ICO advice for further information on the legal bases for this assessment:
- Business to Business Marketing, GDPR and PECR
- The Use of Legitimate Interests
- Electronic Mail Marketing Regulations
Last updated May 2020